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"The New Market Researcher" Techniques and Technologies in Social Data

  • Foursquare HQ 568 Broadway New York, NY, 10012 United States (map)

For our September Meetup - we will be focussing on "The New Market Researcher" and the techniques and technologies that are being leveraged in Social Data. 

Monica Emrani,  Associate Marketing Manager at Nielsen Social (LinkedIn@monicaemrani) "The current state of Social TV, the unique requirements for comprehensive measurement, and how marketers can utilize recent Social TV research to enable cross platform strategies and inform decisions."

Monica works closely with the custom analytics team and senior leadership to develop and release research studies that inform the industry of Social TV trends and how they relate to other data sets, such as TV ratings and neurological signals. 

Brandwatch, Edward Crook, (LinkedIn@ed_crook)

Edward manages the Brandwatch Research Services team for North America and LatAm, helping brands and agencies make better use of social data. 

Foursquare, Chris Rorie, Director of Research & Analytics (LinkedIn@chrisrorie

Chris will share how leading brands and publishers are leveraging mobile & location data to accurately measure online media's offline impact and reinvent brand and market research.

As Foursquare's Director of Research & Analytics, Chris builds data research & analytics solutions to achieve real-world success for Fortune 500 marketers. Prior to joining Foursquare, Chris built the first-ever Data & Strategic Analysis team at TBWA\Media Arts Lab, which led the consumer and marketing strategy for Apple's major product launches and sustainment campaigns for iPad Air, iPhone 6, and the Apple Watch.