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How Social Analytics is Impacting Advertising and Content Development

  • Lithium HQ 225 Bush Street San Francisco, CA United States (map)

Join Kate Talbot, Twitter, and Brandwatch on September 15th for a discussion around the impact of Social Data and Analytics and Content. 

Kate Talbot (LinkedIn@KateTalbot2Content trends and how to best optimize your longform content on social media to reach your target audience. 

Kate Talbot specializes in social media strategy and content marketing for B2B and B2C startups in Silicon Valley. Prior, she ran social media for Virgin America and Kiva. She uses all of her insights to write long-form content focused on Instagram, Influencer, and Snapchat Marketing for KISSmetrics and Social Media Examiner. 

Twitter, Mark Callahan (LinkedIn@mdcin303) Instantly understand the audience behind any influencer, conversation, topic or event on Twitter: The Gnip Audience API

Mark is a member Twitter's Data Products Marketing team and manages the development, strategy and positioning of several key enterprise data API solutions from Gnip.  The newest Gnip product, the Audience API, provides instant demographic insights about groups of Twitter users that you (or your customers) define, using never-before-available demographic data. Mark will share how this new level of audience insight behind any influencer, conversation, theme or event can help marketers dramatically improve the performance of their campaigns both on Twitter and across other mediums. 

Brandwatch, Edward Crook, (LinkedIn@ed_crook)

Edward manages the Brandwatch Research Services team for North America and LatAm, helping brands and agencies make better use of social data. Edward will share ways in which social media can be used to both gather feedback on ad content and quantify the impact of the campaign on the wider brand.