This month's meetup will focus on How Non-Profits are going beyond social media strategies - and leveraging Social Data and Analytics to not only to drive their purpose - but to leverage as part of their cause in new and creative ways.
DataKind - Eric Williams (@bigEdata) attained his PhD in particle physics from Columbia University while researching at the Large Hadron Collider at CERN then making the transition into healthcare as a Postdoctoral Scholar at Memorial Sloan-Kettering Cancer Center. Eric is now Director of Data Science at Omada Health where his team uses analytics, machine learning and experimentation to tackle the growing epidemic of obesity related chronic disease.
Presentation: Eric will explain how combining multiple data sources, such as government (CDC), private (Athena), social (HealthMap / Twitter) and crowd-sourced ('Flu Near You') data, his team was able to provide a tool for public health officials to access up-to-date pandemic information that can help inform influenza resourcing and awareness efforts.
Twitter - Brett Baker (@bbaker), Head of Academic and #DataForGood. Brett is working to help Academics and Non-Profits realize the full potential of Twitter data. Prior to starting this role in August, he worked to help colleges and universities spread their marketing message on Twitter and helped develop ways to bring Twitter to the Classroom. Prior to joining Twitter in 2012, Brett was the Bay Area Executive Director for Peer Health Exchange, an Educational Non-profit, as well as an 8th grade math teacher as part of Teach For America.
Presentation: Brett will discuss how researchers, municipalities and non-profits have used Twitter Data for a variety of use cases.
Fission Strategy Adriana Dakin (@apdakin) is Senior Vice President of Digital Strategy & Research with Fission Strategy, working with leading nonprofits, foundations and social enterprises to use innovation more effectively to create social change around the world. Adriana holds an MPP from Harvard Kennedy School in international security policy, negotiation, and leadership.
Presentation: Adriana Dakin will take a look at the different types of social media and website traffic data that nonprofits should look at, what to do with it, and why it matters.