This will be a fascinating discussion on the scale and scope of big social data, with an overview of how it can be used in areas such as finance and sales forecasting. The concepts and methodologies will be relevant even if you're in consumer products, or another industry.
The Agenda will go as follows:
6:30 - 6:45 - Doors Open / Mingle and Meet
6:50 - 7:00 - Welcome / Ogilvy
7:00 - 7:30 -Gnip - Gnip is a provider of Social Media Data to the enterprise and a Twitter data reseller. Gnip has access to the archive of historical Twitter data and access to firehoses of data from Foursquare, Tumblr, WordPress, Disqus, IntenseDebate, Estimize and StockTwits.
7:30 - 8:00 - Arthur O'Connor - Using user-generated content to statistically predict consumer/investor behavior in the stock market, box office revenues, fashion brand retail revenues, consumer brand stocks, and web site traffic.
8:00 - 8:30 - Bloomberg, Sarah Frier: Social Media Moving Financial Markets -- Why Traders Took to Twitter and Why it Matters.
8:30 - 9:00 - Wrap up, Q & A, mingle.