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The Data Scientist's Approach to Social Data With AirBnB, Netflix, and Gnip

  • Ogilvy Public Relations 111 Sutter Street San Francisco, CA, 94104 United States (map)

6:30 to 7:00 - Welcome/Network

7:00 to 7:30 - AirBnB - Riley Newman - Head of Analytics/Data Science for AirBnB - How AirBnB thinks about the ROI of a marketing campaign, and the extent to which mining social networks can provide a new lens for strategic growth.

7:30 to 8:00 - Netflix - Michael Barnes - Data Scientist at Netflix - The role social media data signals play in providing better products to current Netflix subscribers and how they are used to increase new subscriptions.

8:00 to 8:30 - Gnip - Data Scientists Dr. Scott Hendrickson from Gnip.