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Top Methodologies and Tools for Measuring your Social Media: WCG & Google

Speaker 1: (7:30-8:00) Seth Duncan of WCG (, and author of "Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach" (read it here) will speak on "Approaches to measuring social Media Analytics"

Speaker 2: (8:00-8:30) Adam Singer, Product Marketing Manager, for Google Analytics ( will be presenting "Measuring Social Media Analytics with Google Analytics". (see also