Predictive Analytics and Data Analytics is powerful - but if you can't communicate it - no one will know. At this meet up we will be listening to experts in Data Visualization and hear about their practices, approaches, and the tools that they use to communicate complex findings. We will also hear from some of the regions "Data Storytellers" and understand the new practice of communicating not just findings - but the story behind the data.
In and around the Delaware Valley, those in government are leveraging Predictive Analytics and Intelligence to make government more efficient and effective. We will be showcasing some of these efforts and highlighting the impact data is having in our society.
Real life applications of Artificial Intelligence (AI) in and around the Delaware Valley.
Whether you’re just curious or knee deep in code - please join us to listen to those applying AI in new and interesting ways.
Our speaker, Ray Bernard will walk through how his cloud-based marketing company, Suprfanz, uses Neo4j to drive attendance over social media platforms, email and SMS.
This talk will show you how to step-by-step use the Facebook Graph API to import data into Neo4j.The technologies discussed are Neo4j, Flask, Python, D3, and a cloud solutions stack on Digital Ocean. You are welcomed to bring your laptops and follow along. All the materials will be made available over Github.
6:30 - 7:00 - Social
7:00 - 7:10 - Announcements
7:10 - 8:00 - Ray Bernard, Suprfanz
8:00 - 8:30 - Social / Wrap-up
Ray Bernard is the founder and Chief Architect at Suprfanz.com. He is a former adjunct professor at Columbia University. Ray has worked for technology giants like Compaq, Dell, and EMC. As leader of the Cosmic Blues Band, he performs regularly at BB Kings in NYC!
This month's meetup will be focussed on analyzing and leveraging images in social data.
GumGum - Sirous Wadia As VP of Social Strategy, Sirous oversees the revenue growth, market expansion, and team development of GumGum's visual listening tool.
Presentation - We live in the era of the visual web, whereby 2 billion images are shared online every day on social media. It’s a massive evolution of the Web from being primarily a text-based medium to a visual-first medium, and it offers both challenges and opportunities. More than 80% of images posted to social media lack text that can help marketers find them. In this session, Sirous Wadia, vice president of social strategy – GumGum, will explore how marketers use Mantii, a visual listening tool, to acquire user-generated images, connect directly with their influencers, and activate social media advertising campaigns.
Clarifai - Lamar Potts (@LamarInLG), Senior Director Business Development Lamar is experienced driving growth in technology companies that develop and deliver software platforms and applications. He’s built ecosystems in complex software platform environments that span operating systems for smartphones and cloud-based contextual intelligence platforms for companies like Apple, Palm and several start-ups. He has an EPBA at both Columbia Graduate School of Business in New York, New York and INSEAD in Fontainebleau, France.
Clarifai is an artificial intelligence company that excels in visual recognition. Their powerful image and video recognition technology is built on the most advanced machine learning systems and made easily accessible by a clean API, empowering developers and enterprise all over the world to build a new generation of intelligent applications.
Pinterest - Vaishali Parekh
Vaishali currently leads PR and select Partner vertical insights for the Partner Insights team at Pinterest.. Over her two year tenure at Pinterest she has grown and scaled email marketing,lead product marketing strategy around the launch of key product. She now provides insights at Pinterest and scales big data to provide actionable insights for her team. She is excited to talk about turning data into actionable insights.
• Date: Wednesday, April 27th 2016
• Time: 6:30pm doors open, 7:00 - 8:30 presentations, 8:30 - 9:00 wrap up
• Location: Brandwatch Headquarters 445 Bush Street, 8th Floor, San Francisco, CA 94108
To get the most out of this meetup - a few recommendations:
1) Get there early - A big part of these events is about the networking. We have some really really smart people that are passionate about this field - and more than excited to meet others.
2) Get to know the Speakers - Because we're in one of the most influential areas of world on the topic of Social Data - we get the best speakers :) We are really fortunate to have the speakers for tonight who are involved in the analysis of how Social Data is used in a Non-Profit.
3) Ask Lots of questions - Whether you're new and just getting started in this area - or a seasoned data scientists - we all learn from the questions.
For our September Meetup - we will be focussing on "The New Market Researcher" and the techniques and technologies that are being leveraged in Social Data.
Monica Emrani, Associate Marketing Manager at Nielsen Social (LinkedIn, @monicaemrani) "The current state of Social TV, the unique requirements for comprehensive measurement, and how marketers can utilize recent Social TV research to enable cross platform strategies and inform decisions."
Monica works closely with the custom analytics team and senior leadership to develop and release research studies that inform the industry of Social TV trends and how they relate to other data sets, such as TV ratings and neurological signals.
Edward manages the Brandwatch Research Services team for North America and LatAm, helping brands and agencies make better use of social data.
Chris will share how leading brands and publishers are leveraging mobile & location data to accurately measure online media's offline impact and reinvent brand and market research.
As Foursquare's Director of Research & Analytics, Chris builds data research & analytics solutions to achieve real-world success for Fortune 500 marketers. Prior to joining Foursquare, Chris built the first-ever Data & Strategic Analysis team at TBWA\Media Arts Lab, which led the consumer and marketing strategy for Apple's major product launches and sustainment campaigns for iPad Air, iPhone 6, and the Apple Watch.
Join Kate Talbot, Twitter, and Brandwatch on September 15th for a discussion around the impact of Social Data and Analytics and Content.
Kate Talbot specializes in social media strategy and content marketing for B2B and B2C startups in Silicon Valley. Prior, she ran social media for Virgin America and Kiva. She uses all of her insights to write long-form content focused on Instagram, Influencer, and Snapchat Marketing for KISSmetrics and Social Media Examiner.
Mark is a member Twitter's Data Products Marketing team and manages the development, strategy and positioning of several key enterprise data API solutions from Gnip. The newest Gnip product, the Audience API, provides instant demographic insights about groups of Twitter users that you (or your customers) define, using never-before-available demographic data. Mark will share how this new level of audience insight behind any influencer, conversation, theme or event can help marketers dramatically improve the performance of their campaigns both on Twitter and across other mediums.
Edward manages the Brandwatch Research Services team for North America and LatAm, helping brands and agencies make better use of social data. Edward will share ways in which social media can be used to both gather feedback on ad content and quantify the impact of the campaign on the wider brand.
Clarifai - Ryan Compton (LinkedIn, @rycpt, ryancompton.net) Ryan Compton is a data scientist at Clarifai. He was previously on the research staff at Howard Hughes Laboratories and has a mathematics PhD from UCLA.
Presentation -Streaming visual information retrieval and moderation with deep learning. Ryan's presentation will show how neural networks can be used to cluster and surface conceptually similar images from social media while repressing nsfw photos. As a demo he will use Clarifai's api to filter the public Twitter feed.
Ditto Labs - Julia Kim (LinkedIn, @-Ditto) Julia heads up Client Services at Ditto, the top provider of visual search for social. Julia is an operations leader with more than 10 years of experience building successful partnerships and exceeding expectations for clients like American Express, Citibank, Novartis and Thomson Reuters.
Presentation - Social media is increasingly visual, but brands can't listen to photos. Learn how Ditto discovers brands, scenes and objects in the daily torrent of photos people share on social media using computer vision technology.
This month's meetup will focus on How Non-Profits are going beyond social media strategies - and leveraging Social Data and Analytics to not only to drive their purpose - but to leverage as part of their cause in new and creative ways.
DataKind - Eric Williams (@bigEdata) attained his PhD in particle physics from Columbia University while researching at the Large Hadron Collider at CERN then making the transition into healthcare as a Postdoctoral Scholar at Memorial Sloan-Kettering Cancer Center. Eric is now Director of Data Science at Omada Health where his team uses analytics, machine learning and experimentation to tackle the growing epidemic of obesity related chronic disease.
Presentation: Eric will explain how combining multiple data sources, such as government (CDC), private (Athena), social (HealthMap / Twitter) and crowd-sourced ('Flu Near You') data, his team was able to provide a tool for public health officials to access up-to-date pandemic information that can help inform influenza resourcing and awareness efforts.
Twitter - Brett Baker (@bbaker), Head of Academic and #DataForGood. Brett is working to help Academics and Non-Profits realize the full potential of Twitter data. Prior to starting this role in August, he worked to help colleges and universities spread their marketing message on Twitter and helped develop ways to bring Twitter to the Classroom. Prior to joining Twitter in 2012, Brett was the Bay Area Executive Director for Peer Health Exchange, an Educational Non-profit, as well as an 8th grade math teacher as part of Teach For America.
Presentation: Brett will discuss how researchers, municipalities and non-profits have used Twitter Data for a variety of use cases.
Fission Strategy Adriana Dakin (@apdakin) is Senior Vice President of Digital Strategy & Research with Fission Strategy, working with leading nonprofits, foundations and social enterprises to use innovation more effectively to create social change around the world. Adriana holds an MPP from Harvard Kennedy School in international security policy, negotiation, and leadership.
Presentation: Adriana Dakin will take a look at the different types of social media and website traffic data that nonprofits should look at, what to do with it, and why it matters.
Our next meetup will be hosted by Bitly and focussed on "Social Data in the Fashion Industry: Detecting the Trends". Our speakers will include speakers from the following:
Brandwatch.com - Paul Siegel, Data Scientist at Brandwatch, Taking Networks Seriously. Paul became interested in the analysis and geometry of large networks (with applications to data science) while at Columbia, and joined Brandwatch as a data scientist in August 2015. Brandwatch found that over 99% of the conversation on Twitter surrounding luxury fashion was consumer driven, and luxury fashion brands have been slow to keep up. Who is this not-so-silent majority? What communities emerge from the conversation, and how is content distributed through them? I'll describe how network analysis tools from mathematics and computer science can be deployed to answer these questions and others.
Bitly - Caitlin Rashbaum, Fashion & Social Data: What, Why & How. Caitlin Rashbaum is a Customer Success Manager at Bitly, where she oversees every aspect of the customer life cycle - including onboarding and product adoption, as well as account expansion and retention - for some of the top retail brands in the world, including Gucci, Louis Vuitton, Tag Heuer, Macy's, Gilt, Stuart Weitzman, and Tory Burch.
How the Advertising and PR Agencies are approaching the use of Social Data and Analytics.
Our next meet up will be on Tuesday, February 11th, at Razorfish. With a welcome from Ali Skodol, an Associate Director in Social Media at Razorfish, we will have three presentations:
Facebook: Tyler Hellinge, Agency Development Lead at Facebook, Using data to inform the campaign of the future: Plan – Execute – Measure and how Facebook is thinking about those three stages in relation to the FB offering. Tyler will share some recent research they have done.
Gnip: Randy Almond, Director of Marketing - An overview on the global nature of social data and the different ways that it's being used around the world.
Soshio: Michael Smith, Product Manager & Marketing - China has over 600 million users on social media today and they are creating a huge amount of data. In this presentation, we will look at who the major Chinese social networks are, the kind of data that is available and discuss some of the challenges data analysts face when dealing with Chinese social media content.
This will take place in the atrium at Razorfish. It's important that when your RSVP you provide your first and last name for security.
How organizations are accessing and analyzing the worlds social data outside the borders of the United States (Internationally and China).
Randy Almond, Director of Marketing, Gnip - An overview on the global nature of social data and the different ways that it's being used around the world.
Emily Chong, AVP of Global Marketing, Frog - Case studies on Social Data in China.
Huan Sun, Analyst at Soshio, Soshio, and graduate of the New Media Action Lab, MIT- Finding and Analyzing Social Data in China.
6:30 to 7:00 - Welcome/Network
7:00 to 7:30 - AirBnB - Riley Newman - Head of Analytics/Data Science for AirBnB - How AirBnB thinks about the ROI of a marketing campaign, and the extent to which mining social networks can provide a new lens for strategic growth.
7:30 to 8:00 - Netflix - Michael Barnes - Data Scientist at Netflix - The role social media data signals play in providing better products to current Netflix subscribers and how they are used to increase new subscriptions.
8:00 to 8:30 - Gnip - Data Scientists Dr. Scott Hendrickson from Gnip.
This will be a fascinating discussion on the scale and scope of big social data, with an overview of how it can be used in areas such as finance and sales forecasting. The concepts and methodologies will be relevant even if you're in consumer products, or another industry.
The Agenda will go as follows:
6:30 - 6:45 - Doors Open / Mingle and Meet
6:50 - 7:00 - Welcome / Ogilvy
7:00 - 7:30 -Gnip - Gnip is a provider of Social Media Data to the enterprise and a Twitter data reseller. Gnip has access to the archive of historical Twitter data and access to firehoses of data from Foursquare, Tumblr, WordPress, Disqus, IntenseDebate, Estimize and StockTwits.
7:30 - 8:00 - Arthur O'Connor - Using user-generated content to statistically predict consumer/investor behavior in the stock market, box office revenues, fashion brand retail revenues, consumer brand stocks, and web site traffic.
8:00 - 8:30 - Bloomberg, Sarah Frier: Social Media Moving Financial Markets -- Why Traders Took to Twitter and Why it Matters.
8:30 - 9:00 - Wrap up, Q & A, mingle.
6:30 - 6:45 - Arrive & Mingle
6:45 - 7:00 - Ogilvy Welcome
7:00 - 7:30 - Topsy.com presents on how their tool is being used today - and how you can leverage their platform to gather new insights. More info: http://bit.ly/RfDteO
7:30 - 8:00 - New York Times: Jeremy White will present on how they are visualizing social media data in their publications.
8:00 - 8:30 - Tumblr's Rick Webb presents on Tumblr, brands and analytics strategy. (More on Rick Webb: http://rickwebb.net)
8:30 - 9:00 - Wrap up, Q & A, mingle.
Hi Everyone. The August 1st Presentation will be at Topsy Labs. Same format as last time -
7:00 - 7:30 - Networking
7:30 - 8:00 - Topsy: "The technology behind processing search & analytics from the full Twitter firehose & how to incorporate these measurements into your business.”
8:00 - 8:30 - Zynga: "Considerations of Analyzing Social Media Data in Gaming Environments" with Chris Heim
8:30 - 9:00 - Follow up questions.
Speaker 1: (7:30-8:00) Seth Duncan of WCG (www.wcgworld.com), and author of "Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach" (read it here) will speak on "Approaches to measuring social Media Analytics"
Speaker 2: (8:00-8:30) Adam Singer, Product Marketing Manager, for Google Analytics (www.google.com/analytics/) will be presenting "Measuring Social Media Analytics with Google Analytics". (see also http://thefuturebuzz.com/)